Famous Grouse

Spirits

Famous Grouse receives multimillion-pound Xmas marketing spend

18-Nov-2016 By James Evison

Distributor of The Famous Grouse reveals the whisky brand is set to receive an investment worth more than £2m.

Famous Grouse relaunches Famous Pubs campaign

05-Jul-2011 By Adam Pescod

The Famous Grouse is to follow up its 2010 Famous Pubs campaign by launching a new search this year, in conjunction with the Daily Telegraph. The...

Famous Grouse offers rugby-goers free samples

30-Jan-2009 By Ewan Turney

Famous Grouse whisky is to offer rugby goers free samples and beanie hats as part of its sponsorship of the Scottish rugby team. All adult fans...

Famous Grouse to tackle Murrayfield

24-Jan-2008

The Famous Grouse is to provide pre-match entertainment for fans at both of Scotland's home Six Nations rugby games. Comedians Jason Byrne and...

Grouse flies in a new direction

17-May-2007

The Famous Grouse has signed a new deal to continue its sponsorship of Scottish Rugby until May 2009. The renewal follows a 16-year partnership but...

Six Nations: score with rugby

11-Jan-2007

Within the past year, England have flopped at football, been hit for six at cricket, and been tackled into touch in the rugby. These failures by the...

How Emmerdale's Chastity became a Nolan assister

30-Sep-2004

A record £155,000 was raised in less than 24 hours when the Famous Grouse teamed up with the cast of TV soap Emmerdale to raise cash for leukaemia...

Whisky and food - Fashion passion

01-Feb-2004 By Nigel Huddleston

The Edrington Group - owner of the Famous Grouse and the Macallan - is out to get drinkers to look at whisky in a new light. Nigel Huddleston...

The Famous Grouse rocks with another award

12-Jun-2003

Maxxium UK's The Famous Grouse has picked up three gold medals in one of the world's premiere drinks competitions, the International Spirits...

Famous Grouse scotches rivals as popular choice

31-Oct-2001

Almost one in three blended drams poured in the British on-trade is The Famous Grouse, according to the latest figures from AC Nielsen.Following a...

Maxxium set for Rush of interest

13-Mar-2000

A new premium packaged whisky drink is a radical addition to the portfolio of MaxxiumUK, formerly Highland Distillers.Grouse Rush is a 5.4 per cent...

Grouse to get makeover

10-May-1999

Highland Distillers has unveiled a new identity for The Famous Grouse in a bid to make the brand more approachable.The new bottle and labelling are...